Tips for building Community Relations
Investing in Your Community – Donate to a local cause to show goodwill.
Giving Through Community Events – Sponsor a local event such as a summer splash or community concert. Not only will this help with gaining trust from your new customers, but it will also provide great visibility to a new audience via on-site activations or visual marketing opportunities.
Volunteerism – Organize a volunteer day for your team at a local charity. While you won’t make a profit, it will offer networking opportunities and show the community you care.
Leveraging your Strategy
Social Media Posts – Post pictures from a fundraiser you hosted or your team volunteer day. This will build brand trust among your current audience. To take it one step further, work with your community relations partners to develop a multi-channel strategy that reaches their audience in addition to yours to maximize visibility.
Public Relations Outreach – Share the story with local media and coordinate their presence on-site for fundraising events or check presentations. This gives your business a true spotlight to share your message directly and build credibility.
Conclusion
Holistrix Media Co. helps you in adding community relations to your marketing strategy which doesn’t only benefit your company but the community at large, creating a pipeline of brand trust that leads to new customers.
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